Brush&Shine

Objective Users

Persona: Valeria

Problem statement:

Valeria Martínez is a young makeup enthusiast who needs to find and view makeup tutorials specific to her skin type and special occasions because she wants to learn and apply makeup techniques that enhance her beauty for different events without wasting time searching through multiple sources.

Results of the Usability Test

• Study type: Moderated usability study
• Participants: 5 participants
• Locations: Tarragona, Spain
• Length: 45 min

Findings

At this point, I had received feedback on my designs from members of my team about things like placement of buttons and page organization. I made sure to listen to their feedback, and I implemented several suggestions in places that addressed user pain points. 

Accessibility considerations

1. I used headings with different sized text for clear visual hierarchy 
2. I used landmarks to help users navigate the site, including users who rely on assistive technologies
3. I designed the site with alt text available on each page for smooth screen reader access

Initial Designs

Sitemap

Difficulty with navigation  through the tutorials was a primary pain point for users, so I used that knowledge to create a sitemap. The structure I chose was designed to make things simple and easy.

Paper Wireframes

Next, I sketched out paper wireframes for each screen in my app, keeping the user pain points about navigation and searching process.

Digital wireframes

Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience. Prioritizing useful filtering process and visual element placement on the home page was a key part of my strategy. To create a low-fidelity prototype, I connected all of the screens involved in the primary user flow of doing a search and visualize a video.